Structuring Of Investments In eCommerce Businesses In India
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About this Paper
Over the past few years, business on the Internet in India has grown on the back of a growth in online commerce in the country: e-commerce ventures have delivered growth by bringing more buyers to the web, and more importantly creating happy customers. Venture capital funding has allowed businesses to spend both on online marketing, thus providing significant growth in revenues to online publishers, advertising networks and Google (via search marketing). More professionals from retail have joined Internet business, given the promise of quick growth, as well as potential exits. Numerous logistics and delivery businesses have cropped up to support this growth, and the next wave, it appears, will be in businesses that help in customer retention and lower cost of customer acquisitions through loyalty programs.
Given the success of a e-commerce ventures like Flipkart, Infibeam, Homeshop18, Myntra and a few others, many more have mushroomed. In all of this, recent developments have raised questions about the legality of e-commerce businesses in India, given that there are restrictions in foreign direct investment in multi-brand retail.
This paper is aimed at educating entrepreneurs and investors about the many different structures that are being used Indian E-commerce businesses to raise venture capital, and is brought to you by Arkay & Arkay and MediaNama
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